Our Story

For those who follow the path of Huna, or are fortunate enough to live in Hawai'i, it is common for us to use the word Aloha. We use it in greetings and farewells and in expressing love. But the word means even more, it is a way of life. 

Besides these common meanings, the word Aloha holds within itself all one needs to know to interact rightfully in the natural world. These insights describe an attitude or way of life sometimes called "The Aloha Spirit" or "The Way of Aloha".

The spirit of Aloha was an important lesson taught to the children of the past because it was about the world of which they were a part. One early teaching goes like this: 


Aloha is being a part of all, and all being a part of me. When there is pain - it is my pain. When there is joy - it is also mine. I respect all that is as part of the Creator and part of me. I will not willfully harm anyone or anything. When food is needed I will take only my need and explain why it is being taken. The earth, the sky, the sea are mine to care for, to cherish and to protect. This is Hawaiian - this is Aloha!


As the child grew, the need for a fundamental code of ethics was taught. This code is found within a deeper layer of the meaning of the word Aloha. The code is derived from one of the acronymic meanings of Aloha.

A, ala, watchful, alertness L, lokahi, working with unity O, oia'i'o, truthful honesty H, ha'aha'a, humility A, ahonui, patient perseverance

Here at aloha naturals we strive to be caretakers of the Earth and all the life on this little blue marble. We evolved alongside plants and animals for eons in infinitely complex ways. Our bodies are finely tuned to react to natural substances which in turn tend to be correctly balanced in ways which support the body. However most products today contain synthetic chemicals which upset the natural equilibrium of the body. Moreover they leech into the environment and upset natural ecosystems in irreversible ways. 

Our products are different. We use natural ingredients that are known to support a healthy body without disrupting the body's natural balance. They work to support the body's ability to control its own environment. Everything is biodegradable and environmentally safe so we can save our oceans for our children. Every purchase helps support clean up efforts in the oceans and waterways. Whatever we can do to help make things better, we will. That is the aloha way.